Project
The Big Business District
Client
Roya & PRE Group
Location
New Cairo, Egypt
Scope
1.
Re-define and shape the project’s vision and strategic direction
2.
Lead stakeholder coordination across all project stages
3.
Conduct and manage comprehensive market assessments and feasibility studies
4.
Design management for the concept stage
5.
6.
Description:
The Big Project is a landmark urban development in New Cairo, designed to reshape the city’s skyline and public realm. Through an integrated mixed-use masterplan, the project combines innovative architecture with a people-focused approach to create a dynamic and sustainable environment.
Balancing residential, commercial, cultural, and public spaces, the development promotes walkability, connectivity, and green infrastructure. Its design reflects Cairo’s heritage while embracing contemporary urban living. With modern facilities and activated public spaces, The Big Project is positioned as a catalyst for growth and a new center of community life.
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